The year 2022 started very attractive for the game industry, many big firms are acquiring successful small firms for expanding. How Did Sony Bought Bungie for $4billion?
How Did Sony Bought Bungie for $4billion?
Sony has announced that Bungee Studios, the creator of Destiny and Halo games, will buy the $ 3.6 billion contract by the end of January for the glamorous gaming industry.
When the contract between the two companies is finalized, Bungee will be the “independent subsidiary” of the PlayStation Company. And more importantly, it is claimed that it will remain a multi-platform studio, meaning that its games will continue to be released on multiple platforms.
The developer is currently working on new content for Destiny 2 and is also working on a new IP . Bungee announced in a statement that all cross-platform support for Destiny 2 will continue. And confirmed that future games will not be PlayStation exclusive. Sony chairman and CEO Jim Ryan also announced that the decision to buy Bungee was made with his strategy of “expanding PlayStation access to a much wider audience.” He said:
We’ve been working with Bungee since Destiny started, and I can’t be happier about officially welcoming the studio to the PlayStation family.
This is an important step in our strategy to expand PlayStation access to a much wider audience. We are fully aware of how important the bungee player community is to this studio. And we look forward to supporting them to remain independent and grow. Like Bungee, our community is at the core of PlayStation DNA. And our shared passion for players and building the best place to play will now evolve.
Bungee also claimed that joining the Sony family would help them become “a global multimedia entertainment company”. “Pete Parsons, the company’s CEO, says:
Our core worlds have a lot of potential, and with the support of Sony. We will turn Bungee into a global multimedia entertainment company focused on delivering our creative vision.
However, the bungee is purchased for the second time by one of the platform owners. The studio created the best-selling Halo franchise in 2007 when it was a subsidiary of Microsoft.